teaching the new paradigm of leadership

love > dominance power = love

a business flourishes when everyone is valued for who they are


Badass Engagement

An incubator for business leaders

Badass Engagement is a collective of business leaders and entrepreneurs who are committed to changing the way business gets done. Responding to the zietgiest of our time, we are creating new tools for our businesses — and our personal lives — that are relevant to our times. BE is an incubator for a new way of relating so that a new way of leading can emerge. We are moving forward, not from a place of fear, but rather from a place of valuing and fortifying all of humanity with dignity, respect and love.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
— Buckminster Fuller


How does the incubator work?

We are small groups of up to 15 members who meet regularly to create professional relationships that embody the global connected-ness of us all. We are fostering the emergence our own leadership for a new future.

Meetings are held at the BE Center in West Berkeley, CA

Meetings have fluid leadership. There is a new hierarchy in the way our meetings are run. Each meeting is led by one of the members. Everyone is expected to take turns as facilitator and participant, and we provide support for each member to step fully into their role.

Meetings are intentionally structured. The collectives have a structure that up-levels your business and your life because we hold the trajectory of the group in every moment we spend together. We aren’t here to sell, but to offer solutions to the challenges we all face. We develop relationships with one another, building a community that has your back and is invested in your success.

Meetings provide leadership training. We teach accessible tools to implement into your business strategies and procedures that help you solidify your vision and your team to reach your goals. We support you to be the leader that you truly are!

Who are the collective members?

Each collective is comprised of people like you who are looking for a new way to do business together. Every member is valued and fortified for their unique gifts and qualities. The collective is a place where you can feel a strong sense of belonging while holding true to who you are. Collective members agree to the following ideals:

  • You must be open and willing to take risks and grow

  • You must be ready to speak up for what you believe

  • You must be willing to be a leader and a follower

  • You must commit to meeting weekly for two hours

  • You must value being real, no smoke and mirrors allowed


What are the benefits of a collective for change?

  • Gain confidence in your business and your skills as a leader

  • Be inspired weekly and reap the rewards of consistency in your business practices

  • Take risks so you can achieve your goals, professionally and personally

  • Be the Leader that finds joys in the success of colleagues, clients and employees

  • Learn to tap into your inner guidance, allowing yourself to be led by your truth

  • Implement new tools and practices in your business and with your teams

  • Trust that you belong without having to contort yourself to fit in

  • Receive support so that you’re not doing your business life alone

  • Feel empathy for yourself and others, which will make you a much stronger leader

  • Make vulnerability and courage a practice in your business

  • Grow beyond your imagination

  • Be valued and fortified with dignity, respect, and love

  • Increase your revenue and your ability to reach your ideal clients

How do I join your collective?

We hold weekly meetings at the Badass Engagement Center in West Berkeley. If you are ready to jump right in, click the button below and join us on any of these dates:

July 10 • July 17 • July 24 • July 31

Meetings run from 8 a.m. - 10 a.m. with an hour Q&A to follow

If you have attended a Badass Engagement meeting and would like to apply to be in the collective, click on the link below. We look forward to learning about you and your business and we welcome your application!